![]() ![]() ![]() ![]() The game’s success earns it one more accolade, our IMC Campaign of the Month. As the popularity of video games has risen over the past 40 years, so have the number of titles available at any given time. Recently, one particular marketing and advertising campaign for Lego Marvel Avengers stood out among the rest as an excellent example of integrated marketing communications at work. In a market where any game competes against thousands of other titles, many with long life cycles, it’s tough to get consumers’ attention – and money. Even for the biggest brands, launching a new video game can be a significant challenge. ![]()
0 Comments
Leave a Reply. |